That means a sizable chunk of that is getting diverted to Apple headquarters in Cupertino. household income was $50,054 in 2011, according to the Census Bureau. The analogy of an Apple tax might sound facetious, but think about it. About one-quarter of those polled say they’ll cut back on other holiday purchases this year to afford these pricey gadgets. A Reuters-Ipsos poll finds that one-third of consumers are thinking about buying a tablet computer - and most of them want an iPad or an iPad mini. If Apple rolls out its own HDTV, as expected, Huberty sees annual Apple spending by households doubling, to $888 by 2015.Īpple products are a must-have this holiday season. Back in 2007, it was only $150.Īnd we might only be seeing the beginning. That figure has been rising smartly every year. households spent on Apple products was $444, according to Morgan Stanley analyst Katy Huberty. Martorana is hardly alone in forking over so much money to the tech juggernaut. I’d say we spent at least $5,000 on all that stuff, including $700 in the past year alone. “Oh my God, do I have to total it all up?” asks Martorana, 40. Between himself, husband Ron, and stepson Evan, they own three MacBooks, two iPhones, two iPads, and two iPods. A human-resources specialist for the airline WestJet, Martorana’s Vancouver household consists of three people and no less than nine Apple products. For a family with multiple children, each with their own technological needs, the total annual bill can get downright ugly - like going over a familial “fiscal cliff.” Then there are the replacement costs for lost or broken equipment.
And they are spending hundreds - if not thousands of dollars - more each year for the unexpected Apple “taxes” - add-ons that lock them into the Apple system: iTunes downloads for music, movies and games, along with subscriptions and accessories. REUTERS/Robert Galbraithīut when it comes to immediate impact on their wallets, maybe they should be thinking about something else entirely: The Apple tax.Īmericans are shelling out big bucks annually to outfit the entire household with Apple products. A customer is helped by an Apple employee while looking over the iPad mini after the device went on sale at Apple's retail store in Palo Alto, California November 2, 2012.
0 kommentar(er)
